Table 2. The 12 themes that arose from our interview data arranged into three classes: farm compatibility, community reinforcement, and institutional transparency.

Farm compatibility

New practices must be compatible with farm:
Community reinforcement

Decisions to adopt practices are reinforced through:
Institutional transparency

Practices must be supported by programs and policies that are:
Priorities Face-to-face communication Consistent over time
Profitability Local social networks Straightforward
Practices Cultural social norms Flexible
Equipment and technology Local support structures Carefully targeted