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Responses to:

Sustainability for the Planet: A Marketing Perspective. 1999. Whiteman, G.

The following peer-reviewed responses to this article have been published

A Marketing Professional's Perspective. 2000. Luttenberg, R.

Getting a Purchase on Social Values: Further Commentary on Sustainability, A Marketing Perspective. 2002. Bromley, P.

Ecology and Society. ISSN: 1708-3087