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Sustainability for the Planet: A Marketing Perspective

Gail Whiteman, Queen's University


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This perspective presents a case for environmental scientists to mobilize their communication efforts and to develop a systematic approach to marketing scientific knowledge to a range of key target audiences. Examples of environmental marketing are presented, and a call to action is presented in the spirit of discussion.

Key words

marketing sustainability, perspective.

Copyright © 1999 by the author(s). Published here under license by The Resilience Alliance. This article is under a Creative Commons Attribution 4.0 International License. You may share and adapt the work provided the original author and source are credited, you indicate whether any changes were made, and you include a link to the license.

Ecology and Society. ISSN: 1708-3087