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Getting a Purchase on Social Values: Further Commentary on Sustainability, A Marketing Perspective

Peter Bromley

DOI: http://dx.doi.org/10.5751/ES-00392-0601r06

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Abstract

Successful marketing of sustainability will proceed apace when we confront, and deal directly with, our social values. The tools are at hand.

Key words

advertising, environmental responsibility, social change, social values

Copyright © 2002 by the author(s). Published here under license by The Resilience Alliance. This article  is under a Creative Commons Attribution-NonCommercial 4.0 International License.  You may share and adapt the work for noncommercial purposes provided the original author and source are credited, you indicate whether any changes were made, and you include a link to the license.

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Ecology and Society. ISSN: 1708-3087