Table 4. Diversification of markets and marketing



Diversified Farming Systems Attribute	Case Studies	Web site/Reference


Third party certification and marketing	American Grassfed Association certified producers	http://www.americangrassfed.org/producer-profiles/
Third party certification and marketing	Eatwild Directory of grassfed meat and dairy	http://www.eatwild.com/products/index.html
	Certified Humane	http://www.certifiedhumane.org/
	Arapaho Ranch	http://www.arapahoranch.com
Cooperatives and producer marketing boards	Country Natural Beef	http://www.countrynaturalbeef.com/story.php
Cooperatives and producer marketing boards	Mountain States Lamb	http://www.mslamb.com/
	Pharo Cattle Company	http://pharocattle.com
	Grassfed Livestock Alliance	http://www.grassfedlivestockalliance.com
Direct to consumer food marketing (farmers’ markets, community supported agriculture, retail operation, mail order, restaurants, institutions, weight loss programs)	Eatwild	http://www.eatwild.com/products/index.html
	American Grassfed Association directory	http://www.americangrassfed.org/producer-profiles/
	JX Ranch Natural Beef	http://www.leannaturalbeef.com/about-us.htm
	Blue Range Ranch	http://bluerangeranch.com
	Carrizo Valley Ranch	http://www.bountifulconservation.com/2012/carrizo-valley-ranch-and-sid-goodloe/
	Tamarack Lamb and Wool	http://tamaracksheep.com/
	Fox Fire Farms	http://www.foxfirefarms.com/
	Windsor Dairy	http://ruralspin.com/2012/01/30/windsor-dairy-colorado/
	47 Ranch	Barnes 2011
	Polyface	http://www.polyfacefarms.com
	James Ranch	http://www.jamesranch.net
	Lava Lake Lamb	http://www.lavalakelamb.com
	Ranney Ranch	http://www.ranneyranch.com
	Hobo Ranch	http://www.hoboranches.com
	McNeil Ranch	http://www.grassfedandhealthy.com
	Sinte Gleska Bison Ranch	http://www.sintegleska.edu/bison/
	Swanton Pacific Ranch	http://spranch.org
	Marin Sun Farms	http://www.marinsunfarms.com
	Parker Land Management	http://parkerlandmanagement.com
	Rehoboth Ranch	http://www.rehobothranch.com
Local and regional brands	Blue Range Ranch	http://bluerangeranch.com
Local and regional brands	Fox Fire Farms	http://www.foxfirefarms.com/
	Lava Lake Lamb	http://www.lavalakelamb.com
	Marin Sun Farms	http://www.marinsunfarms.com
	Thunder Heart Bison	http://www.thunderheartbison.com
	Arriola Sunshine Farm	http://www.arriolasunshinefarm.com/