|
What is being
framed[1] |
How is this framed |
Scale |
Level |
Quote |
| |
|
NMC |
As a company nobody in the village will notice |
Spatial |
Village |
Nobody in [the village] will even notice. |
|
NMC |
As a development with which the municipality can show off |
Spatial/
Administrative |
Municipal |
I believe [the municipality], if the NMC is established and is managed
successfully, they can well show off as an area where innovations found their
breeding ground, [...] I believe [the municipality] should be proud of
that! |
|
NMC |
As solving problems at other places |
Spatial |
Regional |
So I solve many problems in four other places. |
|
NMC |
As a company that will be developed if not here then somewhere
else |
Spatial |
National |
And there is a big chance we’ll do it here in the
Netherlands. |
|
NMC |
As determined by the size of the smallest feasible abattoir |
Agricultural |
Farm |
The size is solely determined because we’ll build the smallest
abattoir that can cost-effectively slaughter chickens. |
|
NMC |
As a beautiful, innovative company |
Agricultural |
Farm |
Moreover I wanted to practice transparency and situate the company on a
spot where everybody can see it. [...] Well I want to make there a beautiful,
innovative company, which you can show and you don’t have to be ashamed
of. |
|
NMC |
As being better than the old small farms |
Agricultural |
Farm |
The requirements for building a new company are so strict that a company
with 1.2 million animals causes less environmental damage than currently one
with 120,000. Thus, yes I’m convinced it’ll be better. |
|
NMC |
As an example for the rest of the world |
Agricultural |
Global food system |
I think this is an example... that the importance goes beyond my
personal interest and also beyond the interest of intensive animal production.
We want to create an appealing project there, which can serve as a
model for the world. This isn’t only about us.
Moreover we are
convinced the concept we’ve developed really is an important example for
the world.
Many people don’t see the larger importance of the
development we’re putting into action. We’re indeed very early,
which is a good thing, since otherwise this development might well come to a
dead end and that would be a great loss for the Dutch sector, and worldwide as
well, I believe. |
|
NMC |
As causing 5% less loss of raw materials |
Agricultural |
Global food system |
Which means we lose 5% less raw materials in the chain, which
isn’t so important for the Netherlands, but looking at the world
that’s of very great importance. |
|
NMC |
As the future of intensive agriculture |
Time |
Future |
Does your vision [...] mean that this [the NMC] is the way to go for
sustainable intensive agriculture?
I think it’s unavoidable
[...] |
|
NMC |
As a possibility for future intensive animal production that Dutch society
is about to decide upon |
Time |
Future |
An alternative is that the Netherlands decides intensive breeding
can’t take place here any longer. |
| |
| [1] In this table, all the scale
frames with regard to the agricultural development area (ADA) and the new mixed company (NMC) deployed by the farmer in the
interview are included. The selected quotations are in italics. We translated
the quotes as literally as possible. Additions and changes are indicated by
square brackets. |