Table 2. Items in the composite scale for lifestyle identity measured on a 5 point Likert scale (1 = strongly disagree/negative, 5 = strongly agree/positive), Cronbach’s α = 0.771; n = 46.

Statement Mean SD Corrected Item-Total Correlation Cronbach’s α if item deleted
I love working in reef-based tourism 4.630 0.532 0.648 0.774
I do not think that there is a better job or work environment than the reef-based tourism sector 3.957 0.942 0.623 0.769
I enjoy working in an industry where I share my knowledge and experiences of the reef and marine environment with others 4.44 0.779 0.546 0.787
I enjoy the lifestyle associated with working in the reef-based tourism sector 4.391 0.682 0.696 0.747
Working in the reef-based tourism sector is an important part of who I am and how I see myself 3.978 0.907 0.571 0.785