Subject Farmers stating this (n = 5) Consumers stating this (n = 9) Number of observations (n = 153)† How to use the products (recipes, storage, try new) F1, F2, F3 C1, C3, C8, C9 32 About the products (availability, varieties, quality, taste) F1, F2, F3, F4 C3, C4, C6, C7 50 Production methods of the farm F1, F2, F3, F4, F5 C6 23 Give feedback, confirm relation F1, F2, F3, F4, F5 C3, C5 45 Farm location F3, F5 – 5 Market practicalities F3 – 17 Other (skin problems, how consumers grow vegetables, not much talk at all) F1, F5 C1, C2, C9 –

^†Some observations were attributed to more than one subject.