Consumer Age Gender City Profession No. of people in household Frequency at farmers' market† Weekly spending at the market (SEK) C1 50s Female Örebro Dental nurse 2 Several times nd C2 44 Male Örebro nd 4 Several times nd C3 63 Female Örebro Social worker 1 Almost every week 200-300 C4 55 Male Stockholm Carpenter 2 Every week 500-600 C5 60 Female Stockholm Art director 2 Several times 300-400 C6 29 Female Örebro Teacher 2 Almost every week nd C7 55 Female Örebro Hospital director 4 Every week 400-500 C8 56 Female Örebro University administrator 1 Almost every week nd C9 50s Male Örebro Antique restorer 2 Almost every week 300-500

^†In relation to the 11 weeks it is open during harvest season.