Table 2. The 12 themes that arose from our interview data arranged into three classes: farm compatibility, community reinforcement, and institutional transparency. Farm compatibility New practices must be compatible with farm: Community reinforcement Decisions to adopt practices are reinforced through: Institutional transparency Practices must be supported by programs and policies that are: Priorities Face-to-face communication Consistent over time Profitability Local social networks Straightforward Practices Cultural social norms Flexible Equipment and technology Local support structures Carefully targeted