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Sustainability for the Planet: A Marketing Perspective

Gail Whiteman, Queen's University

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Abstract

This perspective presents a case for environmental scientists to mobilize their communication efforts and to develop a systematic approach to marketing scientific knowledge to a range of key target audiences. Examples of environmental marketing are presented, and a call to action is presented in the spirit of discussion.

Key words

marketing sustainability, perspective.
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Ecology and Society. ISSN: 1708-3087