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Getting a Purchase on Social Values: Further Commentary on Sustainability, A Marketing Perspective

Peter Bromley, Pacific Institute for Social Change and Economic Sustainability (PISCES)

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Abstract

Successful marketing of sustainability will proceed apace when we confront, and deal directly with, our social values. The tools are at hand.

Key words

advertising, environmental responsibility, social change, social values
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Ecology and Society. ISSN: 1708-3087