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Getting a Purchase on Social Values: Further Commentary on Sustainability, A Marketing Perspective
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Peter Bromley, Pacific Institute for Social Change and Economic Sustainability (PISCES)
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Abstract
Successful marketing of sustainability will proceed apace when we confront, and deal directly with, our social values. The tools are at hand.
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Key words
advertising, environmental responsibility, social change, social values
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Ecology and Society. ISSN: 1708-3087 |
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