Ecology and Society - Vol. 6, No. 1 (2002)

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Getting a Purchase on Social Values: Further Commentary on Sustainability, A Marketing Perspective

Peter Bromley, Pacific Institute for Social Change and Economic Sustainability (PISCES)

Abstract
Successful marketing of sustainability will proceed apace when we confront, and deal directly with, our social values. The tools are at hand.

Key words
advertising, environmental responsibility, social change, social values

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